Attractive holiday destination in the current economic climate.

Turkey’s emergence as a destination for culture-seeking holidaymakers is set to continue over the next few years, with Istanbul named a European Capital of Culture for 2010.

Favorable exchange rates are making Turkey an attractive holiday destination in the current economic climate.

Affordable holidays are increasingly important as people around Europe react to the financial crisis, with Turkey offering many budget-friendly options.

Official figures recently revealed that the number of people visiting Turkey has increased by 25% in 2008.

Turkey’s domestic tourism market is also in good health.